MONTHLY VIDEO CONTENT / PERSONAL BRANDS

BUILD YOUR BRAND.NOT YOUR WORKLOAD.

Dr. Tipton dental implants hurt vertical video thumbnail Gummy smile educational case study thumbnail showing the gumline and excess gum tissue Dr. Mudgil speaking on the podcast, video thumbnail with caption about satisfaction

You have the knowledge and the ideas. Finding time to plan, record and edit every week is another job.

Ongoing YouTube and social content for doctors, medical specialists and other experts who want to show up consistently without running production themselves.

01 / SELECTED COLLABORATIONS

THE WORK.

From years of producing expert-led content to streamlined remote partnerships.

Dr. Mudgil recording educational video content
DERMATOLOGY / LONG-TERM CONTENT PRODUCTION

DR. MUDGIL

From content strategy and topic development to filming, podcast production and platform-specific edits, we help turn Dr. Mudgil’s expertise into a consistent, multi-platform content presence.

AUDIENCE GROWTH DURING COLLABORATION2021 — 2026
40K 210K+YouTube subscribers
800K 2.9MTikTok followers

Approximate channel growth during Ismael’s prior work on Dr. Mudgil’s team (2021–2026); results reflect a broader team effort.

BEYOND THE CONTENT

Media & press: The Wall Street Journal, Cosmopolitan, PIX11, Allure, Bustle, ELLE and more.

Brand partnerships: Bang Bang Tattoo, Twyneo, Cartessa Aesthetics, Fit Scrubs, Oficinale and more.

Supported creative development, coordination and content production for selected collaborations.

Dr. Tipton recording educational video content
PERIODONTIST

DR. TIPTON

A remote-first content system for a busy periodontist: clear weekly topics, easy-to-follow recording guidance and consistent videos without requiring a crew at every shoot.

A WORKFLOW BUILT FOR A BUSY PRACTICE
PLANWeekly topics, hooks and filming briefs.
CAPTURESimple staff filming guidance and batch recordings.
REPURPOSEYouTube, podcasts and social clips.
02 / FORMATS

IN MOTION.

Real work, across short-form and long-form. Select a video to watch it here.

SHORT FORM / FOUR EXAMPLES
Dr. Tipton dental implants video thumbnail01 / 04EXPLAINER
Dr. TiptonExplainer
Dr. Mudgil podcast clip thumbnail02 / 04EDUCATIONAL
Dr. MudgilEducational
Gummy smile case study by Dr. Tipton03 / 04CASE-STUDY
Dr. TiptonCase-Study
Dr. Mudgil speaking on the podcast, video thumbnail with caption about satisfaction04 / 04MINDSET
Dr. MudgilMindset
LONG FORM
Dr. Mudgil video thumbnail

Educational Explainer

Can Lipomas Be Treated Without Surgery?

DR. MUDGIL  /  YOUTUBE
Dr. Mudgil video thumbnail

Podcast Episode

Know What You Don’t Know - The Dr. Mudgil Podcast

DR. MUDGIL  /  YOUTUBE
Dr. Tipton YouTube video thumbnail 1

Product Review

Is the $500 Dyson Toothbrush Worth It? | A Periodontist’s Review

DR. TIPTON  /  YOUTUBE
Dr. Tipton YouTube video thumbnail 2

Personal Story

Is Periodontics Worth It? Why I Chose Perio

DR. TIPTON  /  YOUTUBE
03 / WHAT WE DO

ONE PARTNER.
EVERY MONTH.

Strategy, production and editing, built around your schedule.

01

Content Strategy

Topics, hooks and recording plans designed for your audience, goals and expertise.

02

Recording Support

Simple remote filming guidance and file handoffs, with on-site help when needed.

03

Editing & Delivery

YouTube videos, short clips, captions and platform-ready edits, with clear review rounds.

ONE POSSIBLE MONTH
02Long-form videos
08Short-form clips
01Planning session

Illustrative only. Each partnership has its own agreed scope.

TYPICALLY INCLUDED

Content strategy, recording briefs, long- and short-form editing, podcast production, thumbnails, captions, publishing support and revisions.

Deliverable volume and review rounds are agreed upfront. On-site filming is quoted separately.

Black-and-white portrait of Ismael Volquez, Middle Gray producer and editorISMAEL VOLQUEZ / PRODUCER & EDITOR
04 / ABOUT THE STUDIO

WORK DIRECTLY
WITH YOUR
PRODUCER.

Middle Gray is led by Ismael Volquez, a video producer and editor who has spent years helping doctors and subject-matter experts turn what they know into content people want to watch, with a remote-first approach that fits their schedules.

Middle Gray helps shape the ideas, simplify recording and deliver finished content, including support for media opportunities and brand projects. You work directly with your producer, with trusted collaborators brought in when needed.

WORKINGRemote-first / Filming coordinated as needed
BEST FITDoctors and expert-led businesses with knowledge to share, but limited time to produce content
APPROACHClear strategy, practical production, intentional execution
05 / THE PRACTICAL DETAILS

GOOD TO
KNOW.

The questions that matter before we work together.

How much time will I need to spend on content?+
You'll need to contribute your expertise and spend time recording. We handle the planning and production workflow around it, including batching recordings when that makes sense. We'll agree on a realistic schedule before starting.
Can we record remotely or with my own team?+
Yes. Remote production is our default. We can guide your recording setup, help your staff capture usable footage and manage the editing and content workflow without being on-site. When a project needs a camera operator, we can coordinate filming separately. An elaborate studio isn't required to get started.
What if I have ideas but don't know what to publish?+
That's part of our work. We turn your expertise, frequently asked questions and ongoing work into topics and formats you can realistically record. You review the direction; we make it actionable.
What does a monthly partnership cost?+
Each partnership is scoped around recording needs, volume of edits and level of strategy support. After learning about your goals and existing setup, we'll recommend a manageable monthly scope and provide a quote. There is no fixed package you have to fit into.
Who is Middle Gray best suited for? +
We specialize in working with doctors, healthcare professionals and other experts who want to build a consistent presence on YouTube and social media. You don't need an existing audience or an elaborate recording setup. We also work with founders and other expert-led businesses when the fit is right.
06 / LET'S WORK TOGETHERMONTHLY CONTENT PARTNERSHIPS ↗︎

READY TO SHOW
UP CONSISTENTLY?

If you’re a doctor, specialist or expert with something to share, tell us what you want to build and what’s making content difficult to keep up with.

A short introduction is enough. We'll take it from there.

PREFER EMAIL? WRITE DIRECTLY

Opens a prefilled email in your email app. You'll review and send it yourself.

MIDDLE GRAY / SELECTED WORK